Marketing and promotion goes hand in hand to boost distribution demands. Dima recognizes this from the start and has initiated highly anticipated principal-endorsed events that involve world class acts and athletes, from Guinness World Series of Pool to Guinness Arthur’s Day rock music concerts presenting: The Script, OneRepublic, Mr. Big, Creed, Steelheart, Firehouse, Mew, and many more. Pokka’s Cosplay events across Indonesia have also set records in attracting crowds and spawned some of the most colourful costumes the world has ever witnessed. These events promote effective brand activation and creates brand awareness and brand equity.